PARSED CONTENT

The web site had the following in the web page, "It has been our dream to create something that we think has been missing from the sport of rowing for a long time an authentic brand of quality, stylish apparel and rowing-themed products for the athletes and fans of what is undoubtedly the greatest sport in the world." I noticed that the web site stated " Inspired clothing that reflects the mindset of the rower; clothing that we, as rowing enthusiasts, would actually wear." They also said " See you on the water." The meta header had Scull Gear as the first optimized keyword. This keyword is followed by Home, Rowing, and Rowing Apparel which isn't as important as Scull Gear. The other words scullgear.com uses is Clothing. Rowing Clothes is included and will not be understood by search engines.